Jisoo gifts Dior bags worth about SGD 3,800 each to her employees

Kim Jisoo, a member of BLACKPINK, has drawn public attention after giving luxury bags to employees at her agency. The singer, often called the “Human Dior,” recently surprised her staff with designer gifts from Dior.

The gifts were shared online by staff members working at her agency, Blissoo. Photos showed several Dior bags, with some models priced at more than SGD 3,800. One bag is reported to cost as much as SGD 6,708, according to retail listings.

Gifts personally prepared by Jisoo

Reports from Korean media say Jisoo selected and handed out the gifts herself. This detail has increased interest in the story, as it shows a personal approach to her staff. The agency was established after her contract with YG Entertainment ended.

Jisoo, who debuted in 2016 with BLACKPINK, began her solo career in 2023. Since launching her own company, she has been managing both her music and business activities. The recent gifts are seen as part of her management style at the new agency.

Industry concerns in South Korea

The timing of this news is important. South Korea’s entertainment industry has faced ongoing concerns about workplace conditions. Reports have highlighted cases of power abuse and unfair treatment, especially among junior staff.

A recent survey by a local newspaper found that many industry workers have experienced difficult situations at work. Some described being treated harshly by senior figures, while others reported pressure during daily tasks.

A different workplace example

Against this background, Jisoo’s actions have drawn attention as a contrast. While there are ongoing discussions about workplace culture, her gesture has added a different example to the conversation.

Her agency continues to grow as she builds her career beyond group activities. The story of the Dior bags has spread quickly, showing how closely fans and the public follow both her music and business decisions.