Academy Award-winning director Spike Lee has teamed up with Arsenal Football Club, and the clubs’ Official Finance Software Partner Airwallex, for the first time to direct “Who Are Ya?”.
This is a new short film starring a host of actors, players, supporters, and legends – including Thierry Henry, Rachel Yankey and Aaron Pierre.
Set in a classic north London pub, it brings together Arsenal legends, longstanding supporters and current players, who play out a heated debate. As the film unfolds, it becomes clear this is no ordinary conversation as the characters are deep diving into the financials of football; a nod to modern supporters’ deep understanding of the business behind football.
Directed in Spike Lee’s signature style, and featuring his iconic ‘double dolly’ technique with Thierry Henry, “Who Are Ya?” blends humour, cultural references and sharp dialogue drawn directly from Arsenal culture. The end result is a film that feels both cinematic and unmistakably authentic – tapping into the unexpected fact that football supporters are among the most passionate and informed commentators on finance anywhere in the world.
A who’s who of Gooner greats, alongside Thierry, supporters will also enjoy cameos from Arsenal legend Martin Keown, actor Jasmine Jobson, and current players Kai Havertz, Gabriel Magalhães and Viktor Gyökeres.
Director Spike Lee comments: “I’ve been riding with Arsenal for years – it started with Thierry. But what really stayed with me is what the club stands for – its history, its culture, the way it reflects the world beyond the pitch.
With ‘Who Are Ya?’, I wanted to capture that real supporter energy – the passion, the debates, the humour. Fans today don’t just follow the game, they understand everything around it too. Bringing Airwallex into that conversation felt natural, because the film plays on how fans now talk about the business side of football just as much as what happens on the pitch. This film is about that voice, that culture, and that community.”
Matt Jennings, Global Creative Director at Airwallex says: “Let’s be honest – most Arsenal supporters haven’t heard of Airwallex, and we didn’t want to be a random logo on a perimeter board; so we decided to introduce our Arsenal partnership in a way supporters couldn’t ignore. Football isn’t just 90 minutes on the pitch – it’s the talk about money, business, and tactics that happen at the pub every week. We hope our ‘Who Are Ya?’ film brings those conversations to life in an entertaining way, and ensures no Arsenal fan will ever have to ask, “Air-who?”
Directed in Spike Lee’s signature style, watch the full film HERE.
Story Via Cinema Online
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