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Keisuke Honda Loses US Advertising Deal After Supporting Iran in World Cup

Opinion by former football star raises eyebrows.

Monica Paing by Monica Paing
March 18, 2026
in World
Reading Time: 3 mins read
Keisuke Honda Loses US Advertising Deal After Supporting Iran in World Cup
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Honda’s bold statement

Japanese football star Keisuke Honda has expressed his views on whether the Iranian national team should play in the upcoming FIFA World Cup or not. On 12 March, he wrote on X that he desires Iran to participate in the tournament that is to be hosted by the US, Mexico, and Canada.




For Illustration Purposes Only

Honda claimed that such support prompted a US-based firm to hold his advertising agreement pending. Honda, 39, told us that his mention of Iran’s involvement led the company to abort an intended advertising campaign, demonstrating that political and sports views are very sensitive in making business decisions.

World Cup tensions

The involvement of Iran in the 48-team World Cup is also not certain following the recent attack by the US and Israel. The attacks began on 28 February, and Iran quickly responded with missiles and drones.

For Illustration Purposes Only

The tournament will take place between 11 June and 19 July, and the group matches of Iran will take place on the US West Coast. The player who had scored 38 international goals in Japan in the period between 2008 and 2018, Honda, stated that he wanted to see Iran play even with the escalating tensions. His tweets as reported by news sources emphasized the issues that athletes and companies encounter when politics enter into sports.

Honda’s football legacy

Honda participated in the 2010, 2014, and 2018 World Cups and is one of the best goal scorers and capped players in Japan. Officials named Keisuke Honda the best player during Japan’s winning run at the AFC Asian Cup 2011. In 2024, he transitioned into coaching after retiring.

Screengrab of Keisuke Honda

Fans in Japan admire Keisuke Honda for his golden hair and respect his influence in international football. The way that he has taken the position on Iran’s participation in the World Cup demonstrates that the views of esteemed athletes can have a huge effect on fans and companies worldwide.

Reactions and statements

US President Donald Trump said that the involvement of Iran may not be befitting their security, and the Iranian national team responded through Instagram, claiming that FIFA controls the World Cup and not the countries. They condemned Trump for commenting without providing security to players. The tweets of Honda were posted in the context of this tense situation, and they were the reflection of how sports, politics, and international opinions may come into conflict during the most high-profile sports events, such as the World Cup.

Watch the post here:

 

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