NUTRIPE, a premium pet nutrition brand, proudly unveils Paws For A Cause, a non-profit global initiative that unites creativity, community, and compassion — using art to make a difference for dogs in need.
Launching in Singapore this November, Paws For A Cause brings together 35 artists, musicians, creators, and personalities, each lending their creativity and heart to support the cause:
Ally, Ariessa Koh, Aryssa & Zen Chong, Aurelia, Bryan Foong, Celine & Koko, Chang Junning, Cheryl Miles, Chiou Huey, Chloe, Cynthia K, Dennis Chew, Edwin Goh, Eelyn Kok, Grace Lim, Isabelle, Jacob Soon, Jauz Chen, JJ Neo, Joi Chua, Jonathan Fam, Joyce & Navii, Laura Gui, Lychee Bye, Mew & Mizu, Milk Chocolate Family, Pamela Tan (SOSD), Perry, Phyllis Seah, Rachel Wan, Rica Lee, Sandra Riley Tang, Sheryl Ng, The Everyday Club – Winson, and Vernetta Lopez.
Online Auction from 25 Nov to 24 Dec
All artworks will be showcased at Chye Seng Huat Hardware (CSHH) and auctioned online from 25 November to 24 December 2025, with 100% of proceeds going directly to SOSD Singapore in support of their ongoing efforts — including the “Pawsitive Future: Confidence & Connection Training Programme 2025” — to help rescued dogs overcome fear, receive care, and prepare for loving homes.
Cheryl Miles, former radio DJ, media & wellness coach, shared a heartfelt reflection:
“We think we rescue dogs, but they rescue us — teaching us how to love, laugh, and play no matter what life brings us. Thank you for supporting SOSD Singapore.”
Her words capture the spirit of Paws For A Cause — a reminder that compassion works both ways, and every act of kindness creates ripples of hope for those who need it most.
“At NUTRIPE, we believe every dog deserves to thrive — not just survive. Paws For A Cause is our way of turning creativity into compassion, transforming artistic expression into meaningful support for rehabilitation and rehoming efforts,” said Patrick Chua, Managing Director.
Adding to this sentiment, musician and artist Sandra Riley Tang shared,
“Whether found or chosen, rescued or raised, every dog just wants to be loved. Support rescue, spread kindness, and see their softer side.”
“We’re proud to team up with SOSD Singapore, Chye Seng Huat Hardware, and Pets Club to bring this meaningful vision to life,” added Chua.
Beyond the auction, Paws For A Cause invites the public to be part of this movement. Visitors can explore the art display at CSHH, learn about the artists’ inspirations, and scan QR codes to bid or donate directly to SOSD’s cause.
Visit & Bid or Donate
- Exhibition: Chye Seng Huat Hardware (CSHH)
- Auction Period: 25 November – 24 December 2025
- Paws For A Cause Website: https://www.petsclubsg.com/paws-for-a-cause
About SOSD Singapore
SOSD is a non-profit organisation dedicated to rescuing, rehabilitating, and rehoming stray and abandoned dogs in Singapore.
Their Pawsitive Future programme provides confidence-building and socialisation training, helping rescued dogs overcome trauma and become ready for adoption.
About NUTRIPE
NUTRIPE is a leading pet nutrition brand inspired by nature and fortified by science. With a deep commitment to holistic pet health, NUTRIPE advocates for better nutrition, sustainable practices, and compassionate living for pets and the people who love them.
In Collaboration With:
SOSD Singapore | Chye Seng Huat Hardware | Pets Club SG
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