From beloved local delights to international gifts, ETC Travel Retail is bringing the best of Singapore to travellers at Changi Airport.
With a focus on premium quality and authentic flavours, the new store at Terminal 2 is set to become a must-visit for anyone wanting to experience the flavours of Singapore.
Bringing Local Delights to Global Audiences
ETC Travel Retail (ETC), short for Engage, Transform, Connect, is the vision of Edmond Wong, who wanted to share the exquisite tastes of Singapore with the world. He recognised that many fantastic small and medium enterprise (SME) food brands in Singapore were missing out on global exposure.
Travellers can now share the true taste of Singapore with their friends and family abroad, as ETC has opened its doors at Changi Airport’s Terminal 2, showcasing the best of Singaporean SME brands to international visitors.
Premium Products, Authentic Flavours
At the ETC store, you’ll discover unique gifts that capture the essence of Singapore, made with premium ingredients, and free from preservatives with no pork or lard.
Each product is carefully selected, ensuring exceptional quality and the distinctive flavours of Singapore.
From melt-in-your-mouth golden pineapple balls to delicious local snacks, everything is conveniently packaged for your travels.
This provides an exceptional shopping experience for travellers and helps local brands expand their market reach, allowing them to focus on what they do best, while ETC takes on the global marketing role.
A Dream to Take Singaporean Brands Global
“When I started working with local brands for ETC, I also noticed there was a possibility to truly bring Singapore products to the international market through the ETC concept and to bring truly great Singapore brands international is my dream.” shares Edmond Wong, Founder and CEO of ETC Travel Retail.
The new store aims to be a key location for travellers to find high-quality Singaporean products.
Come and experience the premium flavours of Singapore at ETC Travel Retail, Terminal 2, Changi Airport, and take home a special gift for your loved ones. This is a brilliant new way for tourists to get a real taste of Singapore.
For more information on ETC Travel Retail and their range of premium Singaporean products, please visit www.etctravelretail.com.
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