A New Experience
Art does not just beome a treat to the eyes at the Inspire Entertainment Resort in Incheon, South Korea. It becomes a place that one can walk and touch. Videos shot inside the resort started circulating, and these videos depicted citizens walking in a cyber street full of light and color. This left many viewers wondering, given that the place felt more like a dream than a regular resort hall.
Aurora Street
The most significant place in the resort is a special piece known as Aurora Street. This is a wide walkway that is enclosed by a massive LED cover that extends approximately 150 meters.
As stated in a report, the screen above displays surrealistic imagery, fantasy worlds, and massive digital artwork. When visitors pass under, the visuals are gently moving, creating the feeling of being surrounded by art at all angles.
Visual Surroundings
The floor-to-ceiling LED screens lining the visitors along Aurora Street immerse visitors in speedy lights, rich colors, and abstract images. The central hall gradually becomes a bright light tunnel. It is not that people hurry up through the space.
Most people do not rush; instead, they take their time and savor the scenery. According to one visitor, the experience was mesmerizing and not similar to something that they had previously witnessed in their home country.
Inside Scenes
The adventure goes on when the visitors enter a big ballroom space within the resort. Digital effects depict the popping of champagne bottles and lighting up of the ceiling with fireworks.
The scene next shifts, and this time it takes the guests to a palace and subsequently to an underwater Christmas environment. Light and sound are used in coordination to make visitors transition from one scene to another.
Moving Imagination
The visuals are more dynamic and speedy as the experience advances. Nature and imagination-inspired scenes follow each other. It is all produced in a digital manner through the use of light, color, and sound.
No set story to be followed. Every one of the visitors has a different journey and will observe the details that seem personal, i.e., changing skies, floating bubbles, and opening castle doors.
Aurora Express
The other attraction in the resort is the Aurora Express, which is a digital train. This is a high-speed tour of abstract and colorful landscapes taken by the guests. Although guests are inside, the scenery makes a great impression of movement. This interactive e-marketing experience is open daily, during the morning until midnight, so the guests may like to visit the living art environment almost any time of the day.
Watch the video here.
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