Local Malaysian fashion retailer Padini Holdings has issued a public apology after facing widespread backlash over a now-deleted TikTok video that many viewers slammed as ‘body-shaming.’
The video, originally posted on 29 October on Padini’s official TikTok account, featured a young employee sitting on the floor in a “thinking” pose with a caption that read:
“How do we tell the customer that the Padini outfit isn’t small, but that she should go on a diet?”
Video Sparks Online Outrage
The short clip quickly went viral. It circulated across TikTok, X, and Facebook. Many Malaysians called out the brand for promoting fat-shaming attitudes — especially in a retail context where inclusivity is expected.
One added, “Fat-shaming in 2025 is wild. Also, why specify women? Just say customer.”
Comments flooded social media within hours, with netizens accusing Padini of mocking plus-size customers and reinforcing outdated beauty standards.
Padini Removes Video, Issues Public Apology
Following the backlash, the brand deleted the video and took to its official social media pages to issue an apology.
In a statement dated 30 October, Padini said:
“Padini Holdings wishes to express our sincere apologies for a recent social media video that was insensitive and caused offence. We take full responsibility and have removed the video from all our platforms. We deeply regret this lapse in judgment and the hurt it has caused.”
The company added that it is reviewing its internal content approval processes to ensure such incidents don’t happen again.
“We recognise the importance of listening to our community and learning from this experience. Padini Holdings remains committed to treating everyone with respect and understanding.”
Calls for Accountability in Brand Messaging
Despite the apology, conversations about accountability and representation in local fashion marketing have continued online.
To some viewers, the incident highlights the way tone-deaf social media content can quickly damage brand trust.
The company’s statement concluded by reaffirming its commitment to “upholding the trust and confidence” of its customers, employees, and the public.
From Fashion to Fallout
Padini’s misstep serves as a reminder of how one ill-judged post can spiral into a nationwide debate about body image and sensitivity.
The brand has already apologised, but netizens are keeping a keen eye out for updates on the promised internal review, and what changes it would bring.
Watch the video here:-
Padini's latest video sparks body shaming controversy. Company immediately removes video and issues apology afterwards.
byu/RhinneXChronica inmalaysia
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