Purchasing a cup of coffee is now a lot more interesting in Shanghai. Anfu Road is now packed with a small cafe which has a long queue of customers daily. People do not just come to take coffee but they also come to get something unexpected.
Every drink is accompanied by a small teddy bear that is embracing the cup. The adorable concept has since spread to social media and made the cafe one of the most discussed in the city.
A Cute Coffee Surprise
The name of the cafe is 13de Marzo Cafe and its distinguishing characteristic is not overwhelming, but smart. Each of the cups carries a small, removable teddy bear around it like a hug.
The bear can be removed by the customers and carried home as a souvenir. According to many visitors, this personal touch makes their coffee even more special and personal. Rather than latte art, the bear has been given center stage.
Long Lines, Happy Faces
On Sunday, they caught on video crowds of people waiting patiently outside the cafe. People appeared to be happy and excited even when in the long queues. A lot of customers were observed smiling, making photos and videos on the Internet. The bear-and-coffee has transformed an ordinary drink into what people desire to experience and share with their friends.
According to the visitors the concept is fun and creative. Certain customers said that the teddy bear brings them a sense of comfort and happiness. The cafe is friendly and light-hearted to most of the youth and those that love adorable graphics. The bear also makes the drink look like a gift and not something to drink and dispose of.
More Than Just A Cafe
Coffee is not the only thing at 13de Marzo Cafe. It is related to the 13de Marzo garment brand. The space is a blend of style and lifestyle, featuring sleek and stylish ornaments and neatly packaged. All the things in the cafe appear to be photoshop ready. This has assisted it in gaining popularity among fashion enthusiasts and social media consumers.
Due to the special appearance, the cafe has been an Insta-worthy place. Most of the visitors pass by with the primary aim of capturing photos and videos. On the cup there is the teddy bear that is frequently featured in posts on social platforms. This has given the cafe a boost in generating business without conventional advertising.
Cafe 13de Marzo is one cafe in a city of coffee shops that does not do the same thing. A plain teddy bear has made a common beverage to be something to remember. This keeps drawing new customers who are curious about what is offered by the cafe as more people visit and post their experiences.
Watch the video here.
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