Launched just in time for Chinese New Year, Long Long Tales 龙龙故事 is a first-of-its-kind bilingual (Mandarin and English) storytelling channel for children under 10. Created by a Chinese therapist-mum and rooted in emotional intelligence and cultural pride, the series helps kids and parents explore Chinese traditions, values, and identity in a fun, cinematic, and conversation-starting way.
Why the Channel Was Created
While there are growing options for learning Chinese on YouTube, the most popular channels today focus heavily on vocabulary, repetition, and nursery songs. Some run as long as even 40 minutes per episode, while others rely on simple animation or surface-level engagement. Many are produced in the U.S. or Mainland China, with few stories reflecting the lived experiences of diaspora families or those growing up in places like Singapore or Hong Kong.
Long Long Tales fills this gap with Pixar-like short stories that highlight Chinese heritage through humour, heart, and storytelling craft, all while nurturing bilingual learning and identity formation.
Created by a Therapist, Mum, and Global Storyteller
The series is curated by Jen Loong-Goodwin, a therapist trained in emotional development, a finance professional by day, and a Chinese-Canadian mum raising a mixed-race toddler in Singapore.
“I couldn’t find anything that was both emotionally mindful and culturally rich. I built it myself for my son, Zaki Kai, and for every Chinese family raising kids across languages and worlds.
Both Zaki Kai and I were born in the Year of the Dragon, and share the word 龙 (or Chinese for dragon) as our last names. This is how Long Long inspired the name of this channel as a tribute.”
Jen brings together her skills in psychology, cross-cultural storytelling, and global communications to produce content that resonates across generations.
What to Expect
Each story comes in two 5–6-minute episodes: one in Mandarin and one in English. Each episode includes:
- A cultural concept (e.g. holiday, food, tradition)
- A moment of emotional learning
- A moral insight or reflection for kids to carry into daily life
- Narration and captions in either Simplified Chinese or English, not both, so kids can follow along
- Designed to spark family conversations around identity and tradition
Parents are encouraged to share feedback through an embedded form to help co-create future episodes.
Themes the channel will explore:
● 🐲 Legends Have It(中国神话宝库)
● 🥟 Tastes & Traditions(美食与习俗)
● 💛 Family & Feelings(家庭与情绪)
● 🏮 Festivals Fun(传统节日知多少)
● 📚 Book Read‐alongs(绘本共读)
● 🥠 Animated Idioms (成语故事动画)
What’s Live Now (Feb 2026):
In time for the Year of the Horse, Lunar New Year-themed content will be available at launch, with a total of 9 videos in February.
- 15 Days of Chinese New Year
- What’s Inside a Red Packet? (The Legend of Sui)
- Why is 2026 the Year of the Horse?
- How Different Tribes Celebrate Lunar New Year – Launching in the first week of February
- Chinese book read-alongs (5 videos)
What’s to Come in 2026:
The 2026 content calendar includes 25 thoughtfully crafted stories (50 videos in Mandarin and English). Some sample titles in the pipeline below.
Under Legends Have It（中国神话宝库):
- The Great Zodiac Race
- Four key inventions in China
Under Tastes & Traditions（美食与习俗）
- Why do we use chopsticks?
- Where are dumplings really from?
Under Family & Feelings（家庭与情绪）
- Famous mothers in Chinese history
- Who do I call what? Complicated Chinese relatives’ names!
Under Festivals Fun（传统节日知多少）
- Why do we climb mountains on Chongyang?
- Qixi: the Cowherd and the Weaver Girl
Under Animated Idioms (成语故事动画)
- The Old Man Who Lost His Horse
- The Foolish Old Man Who Moved the Mountains
Watch on YouTube:
https://www.youtube.com/channel/UCcpmp7XkxjL0hGqPuERRRug
Curator’s Instagram: @loongstoryshort | @lifeloongtherapy
More from Wake Up Singapore:-
The Rishi Report LIVE! Chinese New Year Special: A LIVE Comedy Panel Show
Straits Wine Brings Back ‘Bring Your Own Food’ (BYOF) Initiative Ahead of 20th Anniversary
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