Kaya toast and coffee for breakfast in Singapore—this pairing is now a familiar cultural symbol. But behind this familiar brand lies a long story of struggle, perseverance, and hard work. The life story of Ya Kun Kaya Toast founder Loi Ah Koon is a reflection of that reality.
The business that was once on the verge of closing down has now spread around the world. And this journey began with the brave decision of a teenager.
The Struggle of the Beginning
Loi Ah Koon left his native Hainan Island and came to Singapore at the age of just 15. At that time, he had no money, no acquaintances. He traveled a long way in an old boat in search of a new life. Initially, he took a job as an assistant at a Hainanese coffee stall.
There, he learned something new every day through work. At the same time, he tried to save as much as possible.
His own Initiative
A few years later, he opened a small coffee stall with the money he had saved. This stall was in a common place in the Telok Ayer area. However, he did not work in a general way but rather gave special importance to each matter.
He roasted the coffee beans himself and made different flavors. In addition, his wife’s homemade kaya became the main strength of this business. Gradually, his shop’s reputation spread among the locals.
Introduction to Taste
This stall quickly became popular due to its kaya toast, coffee and sincere service. Many people started coming here as a daily morning routine. He followed the same method every day to maintain the same taste and quality.
As a result, customers’ trust was built. This consistency gradually led the business to a stronger position. Over time, it became a well-known brand in Singapore.
Moment of Crisis
However, in 1998, the business faced a major crisis. Plans were made to redevelop the Telok Ayer area market, which put his stall at risk of closing. He even thought of closing the business. At that time, a new opportunity came. He was offered to start a new business at Far East Square. This decision gave the business a new lease of life.
New Path
After Ah Koon’s death in 1999, his son took over the business. He planned to make the business bigger. Gradually, it started expanding through franchising.
Today, the brand has more than 120 outlets in different countries. Yet, it is still family-run. This story shows how far hard work and the right decisions can take a person.
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