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Japan’s New Dating App for Married Couples Has 350K Users and Counting

1 match is being made there every 7 seconds.

Tahmina by Tahmina
January 11, 2026
in World
Reading Time: 3 mins read
Japan’s New Dating App for Married Couples Has 350K Users and Counting
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A new dating app recently launched in Japan has sparked widespread discussion and debate across the country. Instead of finding love, this app is designed specifically for married people who are secretly looking for a ‘second partner.’ 

For Illustration Purposes Only

According to a post by Project Nightfall, the app has already surpassed 350,000 users despite its quiet launch. The creators claim that a match is being made here every seven seconds. As soon as this information came to light, public opinion in Japan became heated over social and moral questions.

The Concept of the App

This dating app is mainly designed for married users who are looking for emotional or personal intimacy outside of a marital relationship. The app is presenting itself as a platform for ‘discreet companionship.’ It has anonymous profiles and privacy settings to keep users’ identities secret. As a result, many see it as a safe haven. 

For Illustration Purposes Only

However, at the same time, this concept challenges conventional marital values. Therefore, there is a mixed reaction in society on the issue.

Debate in Society

On the one hand, supporters say that long working hours and emotional loneliness in Japan are creating distance in marital relationships. According to them, this app is a reflection of that reality. 

For Illustration Purposes Only

On the other hand, critics see it as a threat to the concept of family and fidelity. They believe that it will reduce the importance of the social institution called marriage. As a result, the issue is not limited to just one app. Rather, it highlights the changing social reality of Japan.

Social Media Reaction

Social media has seen mixed reactions to the issue. One says that if both husband and wife can find a second partner, then it is possible to move on without commitment, but the question remains how they will find time amidst such long working hours. 

Another comment is that long-term married life becomes tiring and people’s deepest desire is freedom. Some say that this app is bringing to the fore the reality that not all marital relationships are suitable.

Technology and Relationships

While technology is making people’s lives easier, the definition of relationships is also changing. This app raises the question of how love, commitment and satisfaction should actually be defined. According to many, technology is not the solution to the problem here, but rather an escape route. 

Others also see it as a necessary alternative to modern life. As a result, the debate is still ongoing whether the app is a solution or a signal.

Watch the post here

 

More from Wake Up Singapore:

Not Sex but Companionship—Japan’s New Marriage Trend, ‘Friendship Marriage’

Thousands of Japanese People Disappear Every Year—By Choice

Japan Recorded Nearly 100,000 Centenarians Ahead of the Country’s Elderly Day Holiday

 

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