World of Beauty Extends Focus to Southeast Asia Through Singapore Launch

Used in the Best Clinics, Beauty Salons, and Spas Worldwide, World of Beauty’s Cold-Extraction Method Packs a Punch in Every Bottle – Also Available in Home-Care Packs to Extend Efficacy Beyond the Salon

Free Personal Skin Consultation for Every Skin Type, Customizing Unique, Effective, Optimal Skincare Routines for Each Person That Work Quickly

One of the beauty industry’s best-kept secrets, World of Beauty is the proud cosmeceutical skincare provider for many of the world’s best spas and beauty salons. Well-known across Europe, and especially in its birthplace of Italy, World of Beauty receives constant accolades from international beauty magazines for its innovative, science-backed, nature-respecting beauty care products that solve even the most challenging skin issues.

The brand believes that skincare should be as unique as every individual, and provides a complimentary skin consultation for every user, as well as a wide range of formulations that can be mixed and matched to provide optimal care unique to each skin type.

Highly raved and loved by Italian models and celebrities, the brand’s unique approach to skincare, which was set in place in 1969, remains its most enduring characteristic.

This approach has stood the test of time in a fickle beauty world where trends come and go. When it was set up by its founder, Florence Guardigli, she made it her personal mission to use only natural active ingredients derived from nature, a concept that was revolutionary back then.

With her team of founding pharmacists and doctors, she set up her laboratory in the picturesque hills of Castrocaro, Italy, and insisted on using a scientific approach to developing a range of natural skincare that would solve even the most challenging issues.

Over the next 50 years, the company grew along with its range of spa-quality products, a testament to Florence’s vision that living and working hand-in-hand with nature was best for all.

Today, World of Beauty is way ahead of other beauty brands with its wide range of 220 eco-friendly, sustainable, ethically-sourced, organic, vegan, Halal-certified, and eco-consciously packed products that are free from parabens, PEGs (polyethylene glycols), and synthetic colorants.

Products are also refillable, ensuring minimal bottle and packaging waste.

From sea-based products to probiotic formulations, World of Beauty constantly researches ingredients from nature that can be formulated into power-packed beauty products that show visible results within a short period of time.

Skincare – Jamululur Nectar Wrinkle-Filler Cream (50g)

Skincare – Akoia Lift Magnilift Elixir (100ml)

World of Beauty’s dermocosmetic innovation (a fusion of biotechnology, natural extracts, and functional ingredients with proven efficacy) uses a cold-extraction method that preserves the full potency of each natural ingredient.

Skincare – Made to Bright Mineral Shield SPF50 (28g)

World of Beauty also stays ahead by using new advances in science and technology to constantly reformulate new products as they are discovered.

World of Beauty’s products are multi-functional, with each formulation designed to treat multiple concerns at the same time, reducing the need for complex routines.

They feature microbiome-safe skincare using probiotic and para-prebiotic ingredients that support the skin’s natural flora that are enriched with pure thermal spring waters and fermented plant extracts that deliver minerals and hydration without irritation.

Skincare – Essence to Skin Trio Set – Probiotic Skincare (30ml x 3)

World of Beauty also boasts the world’s only vegetable (non-synthetic) CO2 (carbon dioxide)-based protocol with an integrated full facial treatment that is non-invasive and needle-free, with its Carboxy-Lift.

Skincare – Carboxy Lift Home Ritual (30 to 100ml)

World of Beauty’s spa and salon range of products include a Salon Protocol + Home Use Kit combination to extend skin care beyond the salon, and continue to deliver results on a daily basis.

World of Beauty Extends Focus to Southeast Asia – Making Classical Italian Beauty Packages Accessible to Asians

In preparation for the company’s 60th anniversary, World of Beauty announces its intention to provide more support for its Asian distributors, through Singapore serving as its regional headquarters.

“Singapore is a wonderful choice for us as it is a cosmopolitan city that is well-respected in the region for its strict regulations for healthcare and products. Known for its safety and accessibility, Singapore is also a great location for businesspeople to meet us. We exhibit often in the beauty exhibitions in Singapore, through which we have found many great regional partners,” says Joyce Tirindelli, World of Beauty’s third-generation female Chief Executive Officer, and granddaughter of the brand’s founder.

“I hope to continue the legacy of my grandmother and share her vision to help every person achieve the best skincare and well-being through what we do.”

Joyce has extended World of Beauty’s range to include advanced haircare treatments and products based on the same scientifically-backed and nature-based formulations that her grandmother pioneered, called JSKIN.