Imagine opening a food delivery app, picking your favorite meal, filling the cart… and then closing the tab without buying anything. For many young Koreans, it’s a growing digital habit built around so-called “dopamine sites,” online platforms that simulate everyday actions without real-world consequences. The Rise of Fake Satisfaction One of the most popular examples … Continue reading Why Korean Gen Z Uses “Dopamine Sites” to Simulate Emotional Comfort in Digital Spaces