‘Delicate’ and ‘Demure’ Makeup: Japanese Municipality Faces Backlash After Sexist Tips

The municipality of Iwate in northern Japan recently came under fire for an online booklet that advised women to maintain “delicacy,” which means beauty and tenderness.  First published in 2019, the booklet advised women to wear shoes that “show off their ankles,” make-up that was “demure,” and clothes that were “white and elegant.” It even … Continue reading ‘Delicate’ and ‘Demure’ Makeup: Japanese Municipality Faces Backlash After Sexist Tips